The short answer
Vinted does not publish a CEO email address. That is a deliberate choice, not an oversight. The support model routes every complaint, including those addressed to named executives, back into the same automated queue that generated the problem in the first place.
If you have arrived here after being banned, scammed, or ignored by Vinted support, guessing an email address for a named executive will not change your outcome. The routes that do change outcomes are further down this page.
Who actually runs Vinted?
Vinted Group is structured with two named CEOs. Understanding which one is responsible for which side of the business matters if you want to be taken seriously.
Adam Jay, CEO of Vinted Marketplace
Adam Jay is CEO of the marketplace itself, the consumer product that users interact with. He joined Vinted from previous senior roles at Farfetch and eBay. He speaks publicly at events including London Tech Week and is quoted regularly in FashionNetwork, CNBC and TechCrunch on secondhand retail, US expansion and IPO plans.
His verified LinkedIn profile is at uk.linkedin.com/in/adjay. That is the only reliably public direct contact route.
Thomas Plantenga, Group CEO
Thomas Plantenga is Group CEO of Vinted UAB, the Lithuanian parent company. He led the business through its rise to a reported $9 billion valuation in June 2026. He has been public about Vinted's IPO readiness but has not, to date, made any public statement about the trust and moderation issues documented by users and press.
What we are asking Adam Jay and Thomas Plantenga to address publicly: the pattern of automated permanent bans issued without meaningful human review, the 68 documented ban-apologise-ban loops in our corpus, the counterfeit bans issued to sellers holding brand-verified authenticity proofs, and the frozen wallet balances that leave UK users unable to withdraw their own funds. The full research report collects the evidence.
Why emailing the CEO does not work
We tested this so you don't have to. Emails to plausibly-formatted CEO addresses at vinted.com typically bounce, route to the standard support queue, or generate no reply at all. LinkedIn messages to Adam Jay's inbox are not answered on complaint topics. The BBC's Rip Off Britain team, Watchdog, The Times and The Sun have all approached Vinted for comment during 2025 and 2026 investigations. The pattern of response is a brief statement from a corporate communications team, not from the CEO directly.
The system Vinted has built for user complaints is deliberately unreactive to individual pressure. It responds to external pressure, which is what the routes below apply.
The routes that do work
Every escalation route below has produced results for users in our corpus of 2,554 UK complaints. Full templates and step-by-step guidance are on the complaint templates page.
| Route | When to use it | Where to file |
|---|---|---|
| Chargeback | You paid by card, item not received or not as described, Vinted refused to help | Your card issuer's dispute team, within 120 days of the transaction |
| Section 75 | Single purchase £100 to £30,000, paid with a UK credit card | The credit card provider is jointly liable with Vinted under s.75 Consumer Credit Act 1974 |
| Financial Ombudsman (FOS) | Wallet frozen or funds refused by Vinted Pay UAB, which holds a UK EMI licence since March 2026 | financial-ombudsman.org.uk |
| Information Commissioner's Office | Subject Access Request ignored, or you were banned by an automated decision with no human review (UK GDPR Article 22) | ico.org.uk/make-a-complaint |
| Lithuanian State Data Protection Inspectorate (VDAI) | The lead supervisory authority for Vinted UAB. They fined Vinted €2.39m in July 2024 for the same access and erasure failings we still document | ada@ada.lt or vdai.lrv.lt |
| Bank of Lithuania | Frozen Vinted Pay wallet funds. They run a free dispute-resolution service for EMI complaints | Bank of Lithuania dispute service |
| Small claims (MCOL) | You are owed money you cannot recover. Name Vinted UAB for marketplace issues, Vinted Pay UAB for wallet issues | gov.uk/make-court-claim-for-money |
What Adam Jay has said publicly in 2026
Understanding the gap between executive statements and user experience helps journalists and regulators frame the story. In interviews during 2026 Adam Jay has emphasised:
- Secondhand consumption is a "fundamental shift" that is "here to stay" (London Tech Week and CNBC, June 2026).
- The US market is an "enormous opportunity" that could take "weeks, months, and maybe years" to build.
- Vinted is "IPO-ready" but under no time pressure to list, given cash-positive status.
- Expansion beyond fashion into other categories (FashionNetwork interview, 2026).
None of these statements address the moderation, trust or GDPR failings documented by 2,554 UK users on this site. That is the reframe that makes press coverage land.