Sad Vinted Faces began as a Google-Form-turned-microsite in June 2026. Within three weeks it had gathered enough evidence to prompt two Sunday Times investigations. In under a month it became one of the fastest-growing UK consumer campaigns of the year.
This is what happened, in order.
Sad Vinted Faces goes live
Catherine Warrilow launches the survey after her own Vinted account is repeatedly restricted with no clear explanation. First response arrives at 11:58am on 10 June.
250 responses in 48 hours
The survey goes viral across UK Vinted Facebook groups and on TikTok. Busiest single day of the campaign: 162 responses in 24 hours.
1,000 responses milestone
Just under two weeks in. The average rating sits at 1.5 out of 5 stars. Over half the respondents already say they have been banned or restricted. Custom domain sadvintedfaces.com goes live on the same day.
The Sunday Times · online
‘I want the old Vinted back’: the second-hand selling backlash. Written by Jessie Hewitson. Sad Vinted Faces is cited as the source of the community evidence.
The Sunday Times · full page in print
The first Times investigation runs as a full page in Sunday Times Money. Site traffic and survey responses spike.
2,000 responses milestone
As reported in the second Times feature: “Some 2,000 people have responded, with more than half saying that they have been banned at some point.”
The Times · online
‘Vinted chaos has cost me £80k. What is going on?’. Jessie Hewitson returns to the story with a second investigation, again drawing on Sad Vinted Faces case studies and data.
The Times · in print
The second Times investigation runs in print. The Money section leads with the story, featuring Catherine and Sad Vinted Faces alongside affected sellers.
BBC interview
The campaign moves onto the BBC. Catherine takes the Sad Vinted Faces evidence pack, case studies and consumer rights analysis into the interview.
Daily survey responses
Every response has a date stamp. Chart shows daily submissions from launch (10 June 2026) through 30 June 2026. Total: 1,462 verified responses across the 21 days shown. Data continues to grow.
View data as table
| Date | Responses |
|---|---|
| 10 Jun 2026 | 51 |
| 11 Jun 2026 | 138 |
| 12 Jun 2026 | 162 |
| 13 Jun 2026 | 70 |
| 14 Jun 2026 | 54 |
| 15 Jun 2026 | 97 |
| 16 Jun 2026 | 79 |
| 17 Jun 2026 | 63 |
| 18 Jun 2026 | 60 |
| 19 Jun 2026 | 48 |
| 20 Jun 2026 | 27 |
| 21 Jun 2026 | 42 |
| 22 Jun 2026 | 77 |
| 23 Jun 2026 | 53 |
| 24 Jun 2026 | 112 |
| 25 Jun 2026 | 89 |
| 26 Jun 2026 | 76 |
| 27 Jun 2026 | 48 |
| 28 Jun 2026 | 41 |
| 29 Jun 2026 | 60 |
| 30 Jun 2026 | 15 |