1. Why has my Vinted account been suspended or banned?

Vinted uses automated AI moderation to suspend and ban accounts. Common triggers include selling too many items in a short period, being reported by a buyer, listing branded items that trigger the counterfeit detector, or converting to a Pro account. Vinted rarely explains the specific reason, and the ban is often applied without human review.

In the Sad Vinted Faces survey of 1,702 UK users, 964 report account bans or suspensions without a clear explanation and 514 have been banned permanently. Many report the ban followed a completely normal pattern of use.

2. How do I appeal a Vinted ban?

Vinted does not offer a formal appeal process with a right to speak to a human. Users can contact Vinted support in-app, but responses are typically templated and repeat the original decision.

The routes that actually recover money and get results are all external:

1. Claim a refund from your card issuer via Section 75 or chargeback.
2. File a formal complaint with Citizens Advice (0808 223 1133) for onward Trading Standards referral.
3. If a Buyer Protection fee is involved, escalate to the Financial Ombudsman via your card issuer.

3. Is a Vinted permanent ban really permanent?

In most user reports collected by Sad Vinted Faces, permanent bans have not been reversed by Vinted even after appeal. However, external escalation to your card issuer, Citizens Advice, Trading Standards or the Financial Ombudsman can still recover funds and correct records, even where the account itself is not reinstated.

Do not create a new account under the same identity while a ban is active. This typically results in the new account being banned too.

4. Can I recover money frozen in a banned Vinted account?

Yes, but usually not through Vinted directly. If the funds relate to purchases you made, claim Section 75 (credit card) or chargeback (debit card) from your card issuer.

If Vinted is withholding earnings from sales that were completed and delivered to buyers, keep evidence and escalate via Citizens Advice for Trading Standards referral. For amounts up to £10,000, small claims court is available at moneyclaim.gov.uk for £35 to £455 depending on the amount.

5. Why was my Vinted Pro account banned?

This is one of the most recurring patterns in the Sad Vinted Faces survey, named the Pro Account Trap in the research report.

Users are pushed to convert to a Pro account when their sales activity crosses a certain threshold. Many register with HMRC as sole traders in response. Then they are banned again by automated moderation for commercial selling on a Pro account. Vinted rarely provides a specific reason. Frozen Pro account funds should be escalated via card issuer and Citizens Advice.

6. I was scammed on Vinted, what do I do?

Move quickly, in this order:

1. Raise a dispute in the Vinted app within 2 days of receiving the item. Keep every message, photo and screenshot.
2. If Vinted refuses or ignores you, contact your card issuer for Section 75 (credit card) or chargeback (debit card).
3. If your card issuer refuses, escalate to the Financial Ombudsman.
4. File a Citizens Advice complaint so Trading Standards has the pattern on record.

Templates for all three external routes are at /take-action.

7. I received a counterfeit item on Vinted, can I get a refund?

Under the Consumer Rights Act 2015 you are entitled to a refund for counterfeit goods. Report the item in the Vinted app immediately and refuse to release payment.

If Vinted sides with the seller, claim Section 75 or a chargeback from your card issuer. Keep photos of the counterfeit indicators (poor stitching, incorrect logos, missing serial numbers), the packaging, and screenshots of the listing.

Genuine authentic items are also frequently mislabelled as counterfeit by Vinted's AI, causing legitimate sellers to lose money. Actual counterfeits often stay live for months.

8. Vinted customer service is not responding, what do I do next?

Vinted's customer service is largely automated. Templated non-responses or no response at all are the most common complaints in the 1,702 user Sad Vinted Faces survey.

The productive move is to escalate outside Vinted immediately:

1. Contact your card issuer for a Section 75 or chargeback refund.
2. File a Citizens Advice complaint for Trading Standards referral.
3. If a Buyer Protection fee dispute is involved, complain to the Financial Ombudsman via your card issuer.

All templates at /take-action.

9. Does Vinted use AI for customer service?

Yes. Vinted's customer service and moderation are largely handled by AI, with limited human review even for serious cases involving frozen funds or account bans. This is one of the most consistent complaints in the Sad Vinted Faces survey.

The practical implication: it is often not worth exchanging more than one round of messages with Vinted support. Move to external escalation quickly.

10. My Vinted parcel is missing, who is responsible?

Vinted, as the platform that facilitated the sale and the party that contracted the courier, is your first point of contact. Raise the dispute in-app within 2 days of the expected delivery date.

If Vinted refuses to help, claim through your card issuer using Section 75 or chargeback. The courier itself does not owe you a refund because you did not contract them directly.

The research report identifies this pattern as the Courier Black Hole: users pushed between Vinted and the courier with no clear resolution path.

11. Does Vinted Buyer Protection actually work?

The Buyer Protection fee is charged on every transaction and marketed as insurance-like protection, but the Sad Vinted Faces survey documents hundreds of cases where claims were refused or ignored.

If your Buyer Protection claim was refused, escalate via your card issuer using Section 75 or chargeback. If refused there too, escalate to the Financial Ombudsman. If the fee is functioning as insurance without being regulated as such, this may itself be a matter for the FCA.

12. Can I claim Section 75 or chargeback on a Vinted purchase?

Yes. Section 75 of the Consumer Credit Act 1974 applies if you paid by credit card and the item cost more than £100 (and up to £30,000). Chargeback applies to debit card transactions under the card scheme rules and has different time limits (usually 120 days).

You must give your card issuer up to 8 weeks to respond. If they refuse or fail to respond, escalate to the Financial Ombudsman. Templates for both stages at /take-action.

13. How do I report Vinted to Trading Standards?

The single route (England, Wales and Northern Ireland):

1. Phone the Citizens Advice Consumer Helpline on 0808 223 1133 (Mon to Fri, 9am to 5pm). Or use the online form.
2. Ask them explicitly to refer the complaint to Trading Standards. Say it in that sentence. They log every complaint on the national consumer database, and pattern-flagged cases go on to the relevant Trading Standards office.
3. Save your case reference. That's your paper trail. Include it in every follow-up email to Vinted or on further escalation.
4. Use the ready-to-send letter from the Take Action page. Two variants: one for regular sellers, one for HMRC-registered Pro sellers. Paste it straight into the Citizens Advice form as the complaint body.

In Scotland, use Advice Direct Scotland: 0808 164 6000. Same principle, different helpline.

What to do if your Subject Access Request hasn't resolved your case

This is the moment Trading Standards actually needs to hear from you. If you have already sent Vinted a Subject Access Request (SAR) and any of the following has happened, escalate to Citizens Advice for Trading Standards referral straight away:

• Vinted missed the 30-day statutory deadline without an extension notice.
• Vinted replied but the response was a generic customer-service template that didn't address your SAR at all.
• Vinted sent a data pack but redacted or withheld information without citing a specific statutory exemption under Schedule 2 of the Data Protection Act 2018.
• Vinted refused to disclose the automated-decision logic under Article 22, or the specific criteria and thresholds used against your account.
• Vinted refused to name or describe the source of any user reports or third-party complaints relied upon in your ban, contrary to Article 15(1)(g).
• The response arrived but doesn't tell you the actual reason your account was banned or restricted.

When you file with Citizens Advice, attach the SAR reply (or a note that Vinted ignored it) and describe which of the above applies. Also lodge a parallel complaint with the Information Commissioner's Office for the GDPR breach itself. Two-track: the ICO handles the data-protection breach, Trading Standards via Citizens Advice handles the consumer-law and DMCC 2024 breaches. Both matter, and together they add pressure Vinted cannot ignore individually.

Why "the pattern" wording matters

Trading Standards does not investigate every individual case. It investigates patterns. Every case you log with Citizens Advice adds to the aggregate volume they see on the national consumer database. That volume is what triggers a formal Trading Standards investigation. Even if your own case doesn't get direct action, your report contributes to the case being built across every Vinted seller.

See also: the Trading Standards template on Take Action, the SAR template, the correspondence log for evidence, and Q28 on malicious reporting.

14. Can the Financial Ombudsman help with a Vinted dispute?

Yes, in two situations, and the second is new as of March 2026. The Financial Ombudsman Service (FOS) is a free, statutory dispute-resolution scheme for UK-regulated financial firms. Vinted the marketplace itself is not directly regulated by the FCA, so a "Vinted was unfair to me" complaint on its own is not something the FOS can look at. But there are now two routes into the FOS that Vinted users can use, and both are free.

Route 1. Against your card issuer, if a chargeback or Section 75 claim was refused

This is the classic route. If you paid something into Vinted by card (Buyer Protection fee, item price, seller fees) and the transaction went wrong, you claim a chargeback (debit card) or Section 75 (credit card, transactions of £100 to £30,000) against your card issuer. If the card issuer refuses or ignores you, the FOS can investigate the card issuer. Steps:

1. Complain to your card issuer in writing first. Set out the Vinted transaction, why you think you are entitled to a refund (item not as described, not delivered, seller misled you), and ask for a chargeback or Section 75 claim. Keep the reply.
2. Wait up to 8 weeks. The card issuer has 8 weeks from your first written complaint to give you a final response.
3. Escalate to the FOS. If they refused or ignored you, take the case to financial-ombudsman.org.uk or phone 0800 023 4567. You have 6 months from the card issuer's final response.
4. The FOS decides. Free to you. Their ruling is binding on the card issuer up to £430,000. Typical timescale 3 to 6 months, longer for complex cases.

Route 2. Against Vinted Pay UAB directly, if the wallet is frozen or you cannot withdraw

This is the new route. As of March 2026, Vinted Pay UAB holds a UK Electronic Money Institution (EMI) licence from the FCA. That brings it inside the scope of the Financial Ombudsman for anything Vinted Pay does (or fails to do) with your wallet. If money is stuck in your Vinted wallet, or Vinted Pay refuses to release it after a ban, that is now an FOS-eligible complaint against Vinted Pay UAB in its own right.

1. Complain to Vinted Pay first. Send a written complaint to privacysupport@vinted.co.uk (and Cc: legal@vinted.com, legal@vinted.co.uk) stating: "This is a formal complaint under the FCA's DISP rules against Vinted Pay UAB in its capacity as an FCA-authorised EMI. Please treat this as the start of the 8-week complaint window." Set out the exact wallet balance, the date it was frozen, and what you have already been told.
2. Wait up to 8 weeks or their final response, whichever is sooner. Vinted Pay has to give you a final response letter or acknowledge that the complaint remains unresolved after 8 weeks.
3. File with the FOS. Same form and phone number as Route 1. Include the Vinted Pay complaint reference, the wallet balance you are trying to recover, and any correspondence you have.
4. Parallel route: the Bank of Lithuania. Vinted Pay UAB is also licensed by the Bank of Lithuania (its home regulator). Their dispute service is free and covers all Vinted Pay licensees. You can file at the same time at lb.lt. Two-track puts pressure from both sides.

What to include in your Financial Ombudsman complaint

• Your name, address, phone number, and email.
• The name of the financial firm (your card issuer for Route 1, Vinted Pay UAB for Route 2).
• The account number or reference and the amount in dispute.
• A one-page timeline of what happened, dates included.
• Copies of the written complaint you sent the firm, and their final response (or a note that they did not respond within 8 weeks).
• Any Vinted correspondence you have that shows the underlying transaction. The correspondence log is designed for this.
• What outcome you want (refund, wallet released, compensation for distress).

Buyer Protection fee complaints

If your specific gripe is about the Buyer Protection fee (recently renamed to "Vinted fee") being charged without delivering the protection it promised, that engages both routes. Route 1 (via your card issuer) is usually the fastest way to recover the fee itself. Route 2 (against Vinted Pay UAB directly) applies if the fee was charged and processed through the Vinted Pay wallet infrastructure.

Short version: if your money is stuck in a Vinted wallet, complain to Vinted Pay in writing, wait 8 weeks, then take it to the Financial Ombudsman and to the Bank of Lithuania in parallel. If a card transaction went wrong, complain to your card issuer, wait 8 weeks, then take it to the Financial Ombudsman. Both routes are free and the FOS ruling is binding on the firm up to £430,000.

See also: Q12 on Section 75 and chargeback, the chargeback letter template, the correspondence log.

15. How do I complain to Vinted's CEO?

Vinted's global CEO is Thomas Plantenga. Adam Jay leads UK operations. Direct emails to c-suite addresses at vinted.com are hit-and-miss. A more effective route is CC-ing the press office at press@vinted.com plus filing external complaints in parallel.

See /messages for a public log of what has and has not been answered by Vinted leadership to date.

16. Is there a class action against Vinted in the UK?

As of July 2026 no class action or group litigation order has been formally filed against Vinted in the UK, but consumer law firms have begun scoping the volume of complaints.

Individual claims via Citizens Advice, Trading Standards, the Financial Ombudsman and small claims court remain the primary routes for most users. Filing all of these together increases the chance of a regulator opening a formal investigation.

17. Do Vinted's terms and conditions say you can only sell second-hand items?

No. Vinted's Catalogue Rules open with the sentence "We seek to ensure that Vinted is a friendly and safe place to trade second-hand items" — but that is aspirational marketing language, not a binding restriction. There is no clause anywhere in Vinted's User Terms, Catalogue Rules or Pro Terms of Use that prohibits selling new items generally.

In fact, the same Catalogue Rules explicitly list "New cosmetics, beauty and care products, beauty devices and gadgets" as an allowed category, and a small number of unique handmade items is permitted for regular users too.

On the handmade point specifically, a user has shared a message they received directly from Vinted confirming this:

"A small number of unique handmade items is allowed if this activity is occasional and they comply with the catalogue rules."

That message flatly contradicts the ban messages other users are getting for handmade listings. The rule as stated by Vinted's own support team allows occasional handmade activity. The rule as enforced by the automated moderation system does not. Screenshot any message like this if you receive one — it is direct evidence of the inconsistency and useful in a Subject Access Request or Trading Standards complaint.

So the "second-hand only" narrative is Vinted's marketing position, not their contract. Users being banned for listing new or handmade items are being penalised against rules Vinted never wrote down publicly. That contradiction is worth raising in any complaint you file, and is a defensible line to challenge in a Subject Access Request under UK GDPR.

18. How many new items can I upload on Vinted before I get flagged or banned?

Unknown. Vinted has never publicly defined a threshold. The Pro Terms of Use, Section 4.2, prohibit selling "a large number of brand new items, including items with tags" — but "a large number" is not defined anywhere in Vinted's terms. No number, no percentage, no warning system. Sellers only find out they have crossed the line when they are banned.

For regular non-Pro accounts, the Catalogue Rules do not set any explicit numerical limit at all.

This ambiguity arguably fails the transparency requirements of the EU Digital Services Act, which requires marketplace terms to be clear and unambiguous. If you have been banned for selling "too many" new items, you were penalised against a rule with no defined threshold. That is a strong basis for a Citizens Advice complaint and a Subject Access Request under UK GDPR — Vinted has to disclose the actual criteria and thresholds used to make the decision, and any automated processing involved.

19. Who can register for a Vinted Pro account in the UK?

The Vinted Pro Guide (vinted.co.uk/pro-guide) is the primary UK-facing document, and it states clearly:

"You can now sell items on Vinted if you are a professional registered as a sole trader, a non-profit organization or company in the United Kingdom."

So in practice, UK Pro sellers need to be one of:

• A sole trader registered for Self Assessment with HMRC (Unique Taxpayer Reference required)
• A limited company registered at Companies House (company registration number required)
• A non-profit organisation (charity or CIC), registered with the appropriate UK regulator

Vinted asks for a company registration number or trading identity at signup and will display your company name, number, contact details and business address on your profile (sole traders can opt to keep these private).

The French Law anomaly in the older terms

A separate document, the older Pro Users Terms of Use hosted on vinted.co.uk, contained a clause reading:

"Companies, sole traders and non-profit organisations within the meaning of French Law of 1st July 1901 can create a Pro Account, provided that they have been duly incorporated in France."

This appears to be a copy-paste from the French version of the terms, left in the UK document by oversight. It contradicts the Pro Guide, the Pro Terms of Sale and the actual signup flow, which all treat UK-registered businesses as the target audience.

Vinted have never publicly clarified the inconsistency. If you are a UK-based Pro seller who has been suspended and Vinted have cited the older Pro Users Terms of Use against you, that is a legitimate question to raise with Citizens Advice, Trading Standards, and via a Subject Access Request to Vinted's privacy team at privacysupport@vinted.co.uk. Enforcement of a French-law eligibility clause against a UK seller is, at minimum, opaque.

21. What are HMRC's rules if I have a Vinted Pro account (or sell a lot as a standard user)?

Since 1 January 2024, digital platforms including Vinted have been required to report seller data to HMRC under the OECD Digital Platform Reporting rules. The first reports covered the 2024 calendar year and were sent to HMRC in January 2025. Reporting continues every January thereafter.

What triggers automatic reporting to HMRC:

• Selling 30 or more items in a calendar year, or
• Total sales value above around £1,700 (equivalent to €2,000) in a calendar year, or
• Holding a Pro account. Pro sellers are reported to HMRC regardless of volume, because Vinted classifies them as trading by default

Vinted shares the seller's name, address, date of birth (for individuals) or company registration number (for businesses), National Insurance number or tax reference, bank account details, total sales value and total number of transactions.

What you must do as a Pro seller:

• Register for Self Assessment with HMRC by 5 October following the tax year in which you started trading. You will receive a Unique Taxpayer Reference (UTR)
• File a Self Assessment tax return every year by 31 January (online) or 31 October (paper)
• Keep records of all sales, stock costs, postage, packaging, Vinted fees and any other allowable business expenses. HMRC expects records to be kept for at least five years after the 31 January submission deadline
• Pay Income Tax on your trading profit (sales minus allowable expenses) at your marginal rate, plus Class 2 and Class 4 National Insurance contributions if you are a sole trader
• Register for VAT if your taxable turnover exceeds £90,000 in any rolling 12-month period. This is a legal requirement, not optional
• Declare the income on your existing Self Assessment if you are already registered for other self-employed work

The £1,000 trading allowance: If your total trading income across all sources is under £1,000 in a tax year, you do not need to declare it. Above that, you either deduct the flat £1,000 allowance or your actual allowable expenses, whichever is more favourable. Pro sellers with real business costs almost always benefit from claiming actual expenses.

Badges of Trade: HMRC uses a nine-point test to decide whether someone is trading or just decluttering. The main factors are: buying items with the intention to resell, high volume of sales, short holding period between purchase and sale, modification or repair of items to improve resale value, and a profit-seeking motive. If you meet several of these, HMRC will treat you as a trader whether or not you have a Pro account.

The clean-out exemption: Selling your own personal possessions at prices at or below what you paid for them is not trading, even if you sell a lot. This is where standard Vinted users clearing wardrobes remain outside Income Tax rules, but capital gains rules can still apply on individual items sold for more than £6,000.

For full detail, see Vinted's own guidance at vinted.co.uk/help/4/1149 and HMRC's Digital Platform Reporting guidance at gov.uk/guidance/selling-goods-or-services-on-a-digital-platform. None of this is tax advice. If you are unsure, speak to an accountant or contact Citizens Advice or the Low Incomes Tax Reform Group.

22. What percentage is the Buyer Protection fee on Vinted?

Vinted's official Price List describes the Buyer Protection fee as a percentage of the item price plus a fixed amount, in the range of:

3% to 8% of the item price, plus £0.30 to £0.80 as a fixed fee.

The exact figure is not published for each price point. It is calculated automatically at checkout and shown to the buyer as a separate line before they confirm the order.

Who pays it: the Buyer Protection fee is paid by the buyer, not the seller. It sits on top of the item price and the postage cost. The seller receives the full listed price of the item.

What it covers: Vinted describe Buyer Protection as covering three things — an item that never arrives, an item that is significantly not as described, and a refund process handled by Vinted rather than the seller. In practice, users report mixed experiences with Buyer Protection claims (see the survey data and the messages page for real examples).

Buyer Protection Pro: when the seller is a Vinted Pro account, buyers see a "Buyer Protection Pro" line instead. Vinted have not published a separate rate for this, and independent seller guides suggest it is calculated on the same basis. Because Pro sellers already carry statutory obligations under the Consumer Rights Act 2015, the fee arguably duplicates protection buyers already have by law.

What the seller pays: nothing on the Buyer Protection fee itself. Standard sellers pay no commission at all. Pro sellers pay a commission set by Vinted per category, which is not published publicly.

23. Why have I been banned for "commercial selling" when I already have a Vinted Pro account?

This is one of the most common patterns in the Sad Vinted Faces survey. Vinted messages you, tells you your activity looks commercial and asks you to switch to a Pro account. You do exactly what they ask. You register with HMRC or Companies House, provide your business details, pay the Pro commission, publish your Additional Policies page, and start selling within what looks like the rules. Then, weeks or months later, Vinted suspends the same account for "commercial selling". The exact behaviour they told you to convert for is now the reason they are shutting you down.

It is a genuine contradiction, and Vinted have never publicly explained it. Below is the diagnosis of why it keeps happening, followed by the six-step recourse plan you can use right now.

Why this keeps happening — four overlapping causes

None of these are officially confirmed by Vinted. All four are consistent across the 2,760+ survey responses in this campaign.

1. The AI is enforcing thresholds Vinted has never published

Vinted's Commercial Selling policy tells you the criteria (bulk, brand-new, multi-variant, professional photos) but never gives you a number to comply with. Pro accounts are supposed to be permitted to do all of it. Somewhere behind the scenes there is an internal threshold — items per week, revenue per month, listings per day — that flips a Pro account from "permitted" to "banned". Nobody outside Vinted engineering knows what that number is. Sellers cannot audit their behaviour against a rule that is not written down.

2. Malicious mass-reporting by competing sellers

Multiple case studies in the survey — one of them, a Pro seller called Sofia, downloaded her Vinted data via a Subject Access Request and could see the pattern clearly — describe rival sellers coordinating buyer reports to trigger the automated commercial-selling flag. Vinted's system appears to weight buyer reports heavily without any check for coordinated abuse. One or two competitors reporting your listings can push you over an invisible threshold overnight.

3. Signal-stacking on legitimate Pro behaviour

Vinted's AI seems to compound signals rather than assess them individually. A Pro account listing 15 brand-new items with clean product photos in the same brand across multiple sizes ticks four of Vinted's own commercial-activity criteria. On a standard account that would trigger a "convert to Pro" prompt. On a Pro account, the same stack of signals appears to trigger the same automated response even though Pro accounts exist to permit exactly that behaviour. Nobody at Vinted has corrected the AI's logic to reflect that the account is already Pro.

4. No human is looking

Every appeal path in Vinted returns a templated reply. Multiple survey respondents have received identical automated messages after appeal, sometimes 30+ days later, sometimes never. The AI made the decision. The AI reviews the appeal. The AI closes the case. UK GDPR Article 22 says that is not allowed when the decision significantly affects someone. Vinted are running it anyway.

The short version: Vinted's AI is enforcing internal thresholds nobody publishes, weighted by malicious reports it does not filter, against the exact activity a Pro account exists to permit, with no human check anywhere in the loop.

Your six-step recourse plan

In order. Each step builds pressure. The first three cost nothing.

Step 1. Submit a Subject Access Request to Vinted's DPO

Send the email To: privacysupport@vinted.co.uk and Cc: legal@vinted.com, legal@vinted.co.uk, vinted@vinted.com, vinted@vinted.co.uk. Cc'ing all four addresses puts the privacy team, the legal team and general support on notice at the same time. Include your full account name and username, your registered email and phone, and a request under UK GDPR Articles 15 and 22 for:

• The full personal data Vinted holds on you
• All moderation records, flag reasons and appeal correspondence
• Any automated decision-making logic applied to your account, including the specific behavioural signals and the threshold values used
• Any user reports that contributed to the decision

Vinted has 30 days to respond, extendable to 90 for complex requests. If they refuse to disclose the automated-decision logic (they often do, citing "trade secrets"), that refusal is itself reportable to the regulator.

Step 2. File a formal appeal in-app citing the specific law

Not "please reconsider". A short paragraph referencing:

• UK GDPR Article 22 — right to human intervention on automated decisions that significantly affect you
• UK GDPR Article 15(1)(h) — right to a meaningful explanation of the logic involved
• Consumer Rights Act 2015 — contract must be performed with reasonable care and skill
• Digital Markets, Competition and Consumers Act 2024 — marketplaces must publish clear terms and give meaningful reasons before restricting an account

Appeals citing law get escalated to human review far more often than generic ones. You only get one appeal per decision, so make it count.

Step 3. Report to Citizens Advice for onward referral to Trading Standards

Individual consumers cannot report directly to Trading Standards in the UK. The route is Citizens Advice on 0808 223 1133 or the online form. Ask for the case to be escalated to Trading Standards. Every case adds to the pattern. Templates for this are on the Take Action page.

Step 4. Report Vinted to the Lithuanian State Data Protection Inspectorate (VDAI)

Vinted UAB is Lithuanian-registered. Their lead EU supervisory authority for GDPR is the VDAI, who fined Vinted €2.39m in July 2024 for exactly these Article 22 failings. Full instructions and the campaign's own filed complaint are referenced in the campaign timeline. A UK GDPR complaint can also go to the ICO, but the VDAI has more leverage because they have already ruled against Vinted for the same failings this campaign documents.

Step 5. Recover the money via Section 75 or chargeback

If money is frozen in your Vinted wallet, you can:

• Claim Section 75 through the credit card used to pay Buyer Protection fees
• Request a chargeback via the debit card
• If the card issuer refuses, escalate to the Financial Ombudsman

The Financial Ombudsman cannot investigate Vinted directly (Vinted is not a UK-regulated financial firm) but they can investigate your card issuer for refusing a Section 75 claim on a Vinted transaction. See Q12 for the full walkthrough.

Step 6. File a Letter Before Action for the frozen balance

A formal legal letter demanding release of the frozen funds within 14 days, sent to Vinted's UK-registered address and to legal@vinted.com. Several restored-account stories in the campaign database were only resolved after a Letter Before Action. It signals you are prepared to escalate to small claims court, which for balances under £10,000 costs under £455 in court fees and does not require a lawyer.

Why this is likely a breach of consumer and platform law

Under the UK Digital Markets, Competition and Consumers Act 2024 and the EU Digital Services Act, marketplace platforms must publish clear, comprehensive terms and give traders meaningful notice before restricting their accounts. Suspending a Pro seller for behaviour Vinted never defined arguably falls short of both. Under the Consumer Rights Act 2015 and UK contract law, a term that is not clearly disclosed at the point of signup is unlikely to be enforceable. Under UK GDPR Article 22, a decision that ends someone's income and is made by an automated system entitles the seller to a human review and a meaningful explanation. Neither is currently offered by Vinted at first-response.

Add your case to the Sad Vinted Faces survey. The stronger the pattern in the data, the harder it is for Vinted, regulators and journalists to ignore.

See also: Q5 (Why was my Vinted Pro account banned?), Q17 (Do Vinted's T&Cs actually say you can only sell second-hand?), Q18 (How many new items can I upload before being banned?), Q26 (What is Vinted's actual definition of "commercial selling"?), and the Standard vs Pro comparison tables.

24. Can I sell cosmetics or beauty products on Vinted?

The short answer depends entirely on your account type, and there is a hard split between the two.

Standard accounts: new and sealed only

A standard Vinted account may list cosmetics, perfume, makeup, skincare and hair-care products, but only if the items are brand new, unused, unopened, in their original packaging and not past their expiry date. Vinted's own Catalogue Rules state:

"It is strictly prohibited to sell cosmetic items that have been used or tried, even once, or that are expired."

This means the following are banned outright, on every account type:

• Any cosmetic that has been opened, tried, tested or swatched
• Perfume with a broken cellophane wrap or missing box seal
• Makeup, brushes, sponges, applicators or wipes that have been used
• Anything past its listed expiry date, or with no expiry date visible
• Products no longer in their original packaging
• Handmade cosmetics (see Q20 handmade row)
• Skin-bleaching, teeth-bleaching, professional-use-only, and biocidal products
• Cosmetics with restricted ingredients under UK cosmetic regulations

Pro accounts: cosmetics are fully prohibited

Vinted's Catalogue Rules go further for Pro sellers:

"As opposed to non-pro sellers, Pro sellers are not allowed to sell items of the cosmetic category."

In practice this means a Vinted Pro account cannot list any cosmetics or beauty devices at all, new or otherwise. This is one of the few places where Vinted's Pro rules are more restrictive than the Standard rules, and one of the few areas where the rules are actually written down and specific.

The reason is regulatory: cosmetics sold by a business seller in the UK are subject to the Cosmetic Products Enforcement Regulations 2013 and the UK Cosmetics Regulation, which require a designated Responsible Person, safety assessments, product information files and notification to the Office for Product Safety and Standards. Vinted has chosen not to accept that regulatory burden on behalf of Pro sellers, so the category is closed to them.

Beauty devices, gadgets and tools

Standard accounts can list beauty devices (hair dryers, straighteners, epilators, LED masks) provided they meet UK electrical safety marking (UKCA or CE) and are described accurately. Pro accounts follow the same electrical safety rules but are also caught by the wider Pro cosmetic ban, so any device marketed as a cosmetic (for example a topical serum applicator) is prohibited on Pro.

For the full list of category-by-category rules, see the Vinted Catalogue Rules. If a beauty item has been removed and you think Vinted got it wrong, screenshot the listing, screenshot the removal notice, and follow the SAR steps in Q23.

25. If I get a permanent ban, can I create a new account?

The honest answer is: Vinted's Terms say no, and in practice it rarely works even if you try.

What the Terms say

Vinted's UK Terms and Conditions give Vinted explicit permission to prevent a banned user from registering again. Section 7 states:

"[We] may prevent you from creating a new Account on the Site."

The only carve-out is Section 4, which allows a new account if your original account was "unlawfully taken over" — that is, hacked. Being banned for any Vinted-defined reason (commercial selling, counterfeit flags, buyer complaints, being asked to convert to Pro and refusing) does not qualify.

Creating a new account after a permanent ban is therefore a breach of the Terms in itself, which gives Vinted an independent reason to ban the new account whenever they detect it.

How Vinted detects returning banned users

Vinted uses a combination of signals to spot a banned user creating a fresh account:

• Email address — obvious block if you reuse it, but they also flag common variations (adding a full stop, plus-alias, or numbers to a Gmail address)
• Phone number — every account is tied to a mobile number, and reuse is flagged instantly
• Bank account and card details — the same payment method on a new account will be matched
• Device fingerprint — Vinted stores a signature of your phone or computer (browser, screen size, OS, installed fonts) and matches new signups against it
• IP address and location — accounts registered from the same household IP within a short window are cross-referenced
• Postal address — used for delivery labels and matched against previous accounts
• ID verification — Vinted increasingly asks for a photo of your passport or driving licence, especially before releasing funds; this is the strongest signal because it ties the account to a legal identity

Most new accounts created after a permanent ban are re-banned within days or weeks, often before the first sale completes. Any money paid in through a new account can be frozen the moment Vinted joins the dots.

What actually helps instead

1. Recover any money frozen in the banned account first. Money in your Vinted wallet does not disappear when the account is banned, but Vinted often refuses to release it. Send a Section 75 or chargeback claim on the payment method used for Buyer Protection fees, and a Financial Ombudsman complaint against the payment provider. See Q12.
2. Submit a Subject Access Request, addressed To: privacysupport@vinted.co.uk and Cc: legal@vinted.com, legal@vinted.co.uk, vinted@vinted.com, vinted@vinted.co.uk asking for the exact reason for the ban and whether automated decision-making was used. If it was, you have specific rights under UK GDPR to a human review. See Q23.
3. Appeal via the in-app support flow, even though the first response is usually a templated repeat of the ban. A short, factual message referring to CRA 2015 rights and the DMCC 2024 transparency requirements sometimes escalates the case to a human review. See Q2.
4. File complaints with Citizens Advice and Trading Standards. The stronger the pattern in their casework, the more pressure builds on Vinted. Templates on /take-action.
5. Move to another platform. Depop, eBay, Facebook Marketplace and specialist platforms like Bidzzy for auctions each have their own rules but do not share ban data with Vinted. Your ability to sell second-hand is not confined to one company.
6. Add your case to the Sad Vinted Faces survey on the home page. Every added case makes the pattern harder for Vinted, regulators and journalists to ignore.

A word of caution: some blog posts and YouTube guides sell workarounds involving VPNs, burner phones, new SIM cards and fresh bank accounts. These techniques are getting less effective as Vinted improves its detection, they breach the Terms, and if Vinted spots the pattern they will typically ban the new account and freeze any funds paid in. This campaign does not recommend that route. The better use of your energy is the SAR + complaints route above, plus moving to other platforms where you are welcome.

See also: Q3 (Is a Vinted permanent ban really permanent?), Q4 (Can I recover money frozen in a banned Vinted account?), Q23 (Why was I banned for commercial selling with a Pro account?).

26. What is Vinted's actual definition of "commercial selling"?

Vinted does publish a definition. It is at vinted.co.uk/help/4/1120-commercial-selling. The problem is not that the definition is missing. The problem is that it is behavioural rather than numerical, and Vinted's AI enforces against thresholds inside it that have never been published.

What Vinted's Commercial Selling page actually says, verbatim

The opening line is unambiguous:

"Commercial selling is only allowed for Pro sellers on Vinted as part of our Catalogue Rules."

The page then lists the criteria Vinted uses to identify commercial activity on a standard (non-Pro) account. All quotes below are direct from Vinted's page:

• Representing or selling as a business. "If you have a legal status as a business then you need to sign-up as a Pro seller to sell professionally as this business on Vinted. Acting on behalf of another business also isn't allowed."
• Selling for commercial profit. "If members are selling with the goal of making a regular income or profit from Vinted, we'll view them as commercial sellers. We evaluate this based on: The number of orders completed, and/or The amount of revenue earned."
• Selling similar items in multiple sizes / colours. Members are viewed as commercial sellers if they offer any of: "Large quantities of items with tags and/or brand-new items", "Large quantities of low-value items", "Identical or similar items from the same category and/or brand", or "Identical or similar items in multiple different colours and/or sizes."
• Offering services. Includes rentals, made-to-order, custom, or taking pre-orders for items you do not own.
• Using standardised, professional photos. "Using standardised, professionally-shot product photos — especially photos found online — suggests that a member is selling commercially."

The specific Vinted rule that catches almost every "commercial selling" ban

Vinted's own remedy for members flagged by these criteria is spelled out on the same page: "You can sign up for Vinted Pro and start selling professionally." The behaviours listed are what a Pro account is designed to permit. Every one of them.

Which means the case studies at the heart of this campaign — Pro sellers being banned for exactly these behaviours — cannot be justified by Vinted's own published Commercial Selling policy. If a Pro account was created specifically to accommodate these behaviours, banning a Pro seller for exhibiting them is Vinted contradicting their own written rules.

What Vinted has NOT published

Vinted's Commercial Selling page is explicit about the criteria but silent on the thresholds. The page contains:

• No numerical volume cap — no "X items per week" line
• No revenue cap — no monetary threshold at which a Pro seller is "too commercial"
• No frequency cap — no listings-per-day or transactions-per-month figure
• No inventory-size limit — no cap on how much stock a Pro account may hold

Vinted's Pro Sellers' Guide says the opposite: "You can list as many items as you want, for free." No cap.

So when a Pro seller is banned for "commercial selling", they have been penalised against a threshold that appears nowhere in Vinted's published terms — while the activity they were doing is exactly what Vinted's Commercial Selling page says a Pro account exists to permit.

What the ban messages actually cite

When users are banned for "commercial selling", the reasons Vinted give in the app or in email are one of:

• "Commercial selling activity has been detected on your account"
• "Your account has been suspended for selling items in a commercial manner"
• "You are engaging in professional selling activity without a Pro account"
• "Fraudulent activity, such as commercial selling"

None of these messages tell the seller what specific behaviour triggered the flag or what number they exceeded.

What "commercial selling" appears to mean in practice

From the 2,500+ Sad Vinted Faces survey responses we have coded, the automated system flags one or more of the following behaviours. None are published. All are inferred from the pattern of bans:

1. Volume of listings uploaded in a short window. Multiple users report bans after uploading 20-50 items in one day, especially if they were previously inactive
2. New-with-tags items. Even a single unused item can trigger a flag if other signals are also present
3. Multiple listings that share brand or category. Interpreted by the AI as "stock"
4. Photos that look "too professional". Clean background, consistent framing, good lighting — one user was told this word-for-word by Vinted support
5. Repeated relisting of items that did not sell first time, sometimes interpreted as bump behaviour
6. Sales volume spikes relative to the account's own history
7. Items priced consistently above the mid-market average for the category
8. Reports from other users. Coordinated or malicious reporting from competitors is a strong trigger — the automated system does not appear to filter for it
9. Buying items on Vinted to relist on Vinted at a higher price

Users who fall foul of any combination of these get the same generic "commercial selling" ban message with no indication of which behaviour was flagged, no threshold to appeal against, and no way to comply next time.

Why this is likely a breach of UK law

The Digital Markets, Competition and Consumers Act 2024 and the EU Digital Services Act both require online platforms to publish clear, comprehensive terms and provide meaningful reasons before restricting a seller's account. Suspending a seller for behaviour that is not defined in the published terms arguably fails both.

Under the Consumer Rights Act 2015 and general UK contract law, a term that is not clearly disclosed at the point of signup is unlikely to be enforceable against the seller.

Under UK GDPR Article 22, a decision that ends someone's income and is made by an automated system entitles the seller to a human review and a meaningful explanation. Neither is currently offered by Vinted at first-response.

What to do if you get this ban message

1. Screenshot the ban message and your account activity for the two weeks before the ban.
2. Submit a Subject Access Request, addressed To: privacysupport@vinted.co.uk and Cc: legal@vinted.com, legal@vinted.co.uk, vinted@vinted.com, vinted@vinted.co.uk. Ask specifically: "What criteria were used to classify my activity as commercial? What threshold did I exceed? Was any automated processing involved in this decision, and if so, what data was used?" UK GDPR gives Vinted 30 days to respond.
3. Appeal via the in-app support flow citing the Consumer Rights Act 2015 and the DMCC 2024 transparency requirements. Templated appeals citing law get escalated more often than generic ones.
4. File a complaint with Citizens Advice so Trading Standards see the pattern. Templates on /take-action.
5. Add your case to the Sad Vinted Faces survey so the aggregated data keeps growing.

See also: Q23 (Why was I banned for commercial selling with a Pro account?), Q18 (How many new items can I upload before being banned?), Q17 (Do Vinted's terms actually say you can only sell second-hand?).

27. Can I sell handmade items on Vinted?

Occasionally, yes. Regularly, no. And this is the trap that catches everyone who tries.

What Vinted's Catalogue Rules actually say

The Catalogue Rules permit handmade for standard (non-Pro) sellers with one narrow line, word-for-word:

"A small number of unique handmade items is allowed, if this activity is occasional and they comply with the catalog rules."

Three restrictions in one sentence:

• Small number. No published figure. Vinted has never defined how many.
• Unique. No duplicates. If you make ten of the same design in different colours, that reads as stock.
• Occasional. Not regular. Not your main activity. Not your income.

The Pro seller trap for handmade sellers

Here is where it breaks down. If you sell handmade items regularly, Vinted's automated system will flag you for "commercial selling" and prompt you to switch to Vinted Pro (the professional seller account). The message reads as though switching to Pro is the compliant path.

It is not. Vinted's Catalogue Rules for Pro sellers do not include handmade items in the allowed list at all. The Pro section lists clothing, footwear, accessories, toys, home, electronics, entertainment, hobbies, sports, and furniture. Handmade is not there. The "small number of unique handmade items" permission is only in the non-Pro section.

That leaves regular handmade sellers with no compliant path on Vinted:

• Stay on a standard account with regular handmade activity → banned for "commercial selling"
• Switch to Pro as instructed → still banned, because Pro sellers are not permitted to sell handmade
• Sell only occasionally → income too small to matter

Real case in the survey

A UK Sad Vinted Faces respondent (username xmalliex) sells handmade educational flashcards used by parents and carers of non-verbal autistic children. She has 1,500 five-star reviews. She followed Vinted's own guidance, upgraded to Pro and registered with HMRC. She has been banned twice. Vinted has not clarified whether her items are allowed. Her story was shared with The Sun on 17 July 2026.

What to do if this is happening to you

1. Screenshot the ban message and every Vinted communication about your handmade listings.
2. Submit a Subject Access Request, addressed To: privacysupport@vinted.co.uk and Cc: legal@vinted.com, legal@vinted.co.uk, vinted@vinted.com, vinted@vinted.co.uk. Ask specifically: "What is the numerical threshold at which handmade activity becomes 'not occasional' under the Catalogue Rules? Are Pro sellers permitted to list handmade items, and if so, under which clause?" UK GDPR requires a substantive answer within 30 days.
3. Cite the contradiction in your appeal. Their non-Pro rules permit handmade, their Pro rules omit it, and their automated system pushes handmade sellers from one into the other. That is a fair-trading question under the Digital Markets, Competition and Consumers Act 2024, which requires platforms to publish clear terms and give meaningful reasons before restricting an account.
4. List elsewhere too. Etsy, Folksy and Not On The High Street are handmade-native platforms with published rules that welcome handmade activity. Vinted's current rules effectively cap you.
5. Add your case to the survey so the aggregated evidence grows. Handmade sellers are one of the clearest illustrations of Vinted's contradictory rules.

See also: Q26 (What is Vinted's actual definition of commercial selling?), Q5 (Why was my Vinted Pro account banned?).

28. What do I do if other users are maliciously reporting me?

This is one of the fastest-growing patterns in the Sad Vinted Faces survey. A competitor, a jealous seller, or a buyer who had a declined offer submits repeated reports against your listings or account. Vinted's automated system weights those reports heavily. Two or three coordinated reports can flip an account from active to restricted overnight, with no human ever checking whether the reports are genuine.

The signs it is malicious reporting, not genuine flagging

• Multiple listings restricted within a very short window (hours, not days)
• Restrictions land immediately after a public spike, a viral listing or a declined offer
• The "reason" given is generic (misleading title, wrong category, commercial selling) and does not match your actual listing
• You have a clean sales history, hundreds or thousands of 5-star reviews, and no prior warnings
• You sell in a competitive niche (designer resale, retro trainers, kids' clothes bundles, handmade)
• You have recently had a public dispute with another user in messages

Step 1. Download your Vinted data to see who reported you

Vinted allows every user to download their own data. This is the single most useful thing you can do. The download includes the moderation record and, in many cases, the reports made against you. To trigger it:

1. Open the Vinted app or website and log in.
2. Tap or click Profile → Settings → Privacy.
3. Find "Download my data" (sometimes listed as "Request my data" or "Personal data").
4. Confirm the request. Vinted has up to 30 days to send you a download link, though in most cases it arrives within 48 hours.
5. Open the ZIP. Look for files named moderation.json, reports.json, or anything referencing "user_reports" or "flagged". The Pro seller Sofia (case study on the campaign) found repeat reports from the same handful of accounts this way.

If the in-app download does not include the report detail, escalate to a full Subject Access Request (see the ready-to-send SAR template). Cite Article 15(1)(g) UK GDPR which entitles you to the source of any personal data not collected directly from you, including third-party reports. That is a lawful basis to demand who reported you, or a clear explanation of any exemption relied upon to withhold identities.

Step 2. Put your account on vacation mode straight away

Vinted's vacation mode hides your listings without deleting them, which stops the "more reports = more restrictions" spiral while you sort this out. If you have already been restricted, vacation mode also stops any pending orders from getting stuck. Turn it on before you start fighting the ban.

Step 3. Screenshot everything, in order

• Every restriction message with the date and time visible
• Every listing that was pulled, with its full description before you edit anything
• Every automated appeal reply, with the timestamp showing how quickly it arrived (a 4-second reply is proof of no human review)
• Any DM history with the users you suspect, especially declined offers or negotiation disputes

Use the downloadable correspondence log to save this evidence in a structured way. A solicitor can pick it up and act on it.

Step 4. Report the malicious reporters to Vinted, in writing

Send a message via the in-app Help Centre AND email legal@vinted.com (Cc legal@vinted.co.uk, vinted@vinted.com, vinted@vinted.co.uk) naming the accounts you believe are coordinating against you. Include the report timestamps from your data download and any DM evidence. Cite Vinted's Community Standards which explicitly prohibit "false reports and malicious flagging". Ask Vinted to:

1. Restore your account and reinstate the affected listings.
2. Sanction the accounts responsible for coordinated false reporting.
3. Confirm what weighting the reports were given in the automated decision, under UK GDPR Article 22.

Keep the reply. Whether it is a bot response, a human response or no response, all three are evidence.

Step 5. If Vinted will not act, escalate

• ICO complaint if the SAR is ignored, redacted without lawful basis, or comes back without the report source data. ico.org.uk/make-a-complaint.
• Trading Standards via Citizens Advice on 0808 223 1133 citing Digital Markets, Competition and Consumers Act 2024 section 55 (marketplace transparency) and CPUTRs 2008 (unfair commercial practices).
• Financial recovery via chargeback or Section 75 for any pending balance frozen as a result. See Q12 for the walkthrough.
• Letter Before Claim to Vinted's UK-registered legal address and legal@vinted.com. Template on the Take Action page.

Step 6. Do NOT retaliate

Do not report the accounts back in a tit-for-tat, do not post their usernames publicly on social media, and do not message them directly to accuse them. All three carry their own risks (defamation, harassment, breach of Vinted's own community rules) and give Vinted a reason to escalate against you instead. Keep the evidence, use the formal channels, and let the pattern speak for itself.

The short version: download your data, put your account on vacation mode, screenshot every restriction, report the malicious accounts in writing, and escalate to the ICO if Vinted refuses to tell you who reported you or how much weight those reports carried in an automated decision. Every case added to the Sad Vinted Faces survey makes the coordinated-reporting pattern harder for Vinted to keep ignoring.

See also: Q23 (Why have I been banned for commercial selling on a Pro account?), the SAR template, the correspondence log.

29. Vinted has told me I need to go Pro. What are the HMRC steps?

You do NOT have to register a limited company. In most cases you just register as a sole trader, which is free, takes ten minutes, and lets you keep operating as an individual seller with a business identity for tax purposes. Below is the specific sequence, in order, plus what to do about the tax return that follows.

Step 1. Check if you actually need to register

HMRC uses a set of tests called the "badges of trade" to decide whether you are trading. Key markers include: buying items specifically to resell for profit, selling frequently and in volume, modifying items to improve their sale value, marketing yourself as a business, and doing this as a systematic activity rather than an occasional clear-out. If none of those apply and you are simply selling your own belongings, you are NOT trading, even if Vinted's automated system has flagged you as commercial. In that case, file a formal appeal citing this (see Q23) rather than registering with HMRC.

You should register if you are (a) buying to resell, (b) making or reselling handmade items regularly, (c) sourcing stock wholesale, or (d) your total trading income across all platforms is likely to exceed £1,000 in the tax year (the trading allowance).

Step 2. Register as a sole trader with HMRC

The registration itself is free and online. You will need a Government Gateway user ID (create one if you don't have it) and your National Insurance number.

1. Go to gov.uk/register-for-self-assessment.
2. Choose "Register as self-employed" (the sole trader route).
3. Complete form CWF1. You will need your NI number, personal details, the date your business started (be honest: use the date Vinted's flag was raised or the date you started reselling for profit), and a brief description of your business ("Online reseller of second-hand clothing" is fine).
4. HMRC will issue you a Unique Taxpayer Reference (UTR) within 10 to 15 working days. Keep it safe.
5. Your first tax return covers the tax year in which you registered. It is due by 31 January following the end of that tax year.

Step 3. Set up your record-keeping from day one

The moment you register, you need a way to track income and expenses. Simple options:

• A spreadsheet with columns for date, item description, sale price, Vinted fees, postage cost paid, and any acquisition cost.
• A free accounting app like Wave, Zoho Books, or the simplest tier of QuickBooks / Xero.
• Retain proof of purchase for every item you resell, because that becomes your allowable cost.

The tax you pay on Vinted income is your net profit (income minus allowable expenses), not your gross sales. Expenses include Vinted commission, buyer-facing Vinted fees you paid, postage, packaging, mileage to drop off parcels, a proportion of home utilities if you work from home, and any subscription tools you use.

Step 4. Convert your Vinted account to Pro

Once you have your UTR, sign into Vinted and follow the "Become a Pro seller" flow in Settings. You will need to:

• Provide your business or trading name (as a sole trader, this can be your own name).
• Provide your UTR from HMRC.
• Publish an "Additional Policies" page as required by consumer law (returns policy, complaints handling). Vinted provides a template.
• Provide a business email address and, in some cases, ID verification.

Step 5. What Vinted still gets wrong after you convert (and how to guard against it)

The Sad Vinted Faces survey documents hundreds of cases where sellers did exactly the above and were then re-banned for "commercial selling" on the Pro account they had just set up specifically to permit commercial selling. See Q23 for the six-step recourse plan. Two protective habits from day one on your Pro account:

• Keep your correspondence log going from the moment you convert. Every Vinted message and every reply. Downloadable at /press/vinted-correspondence-log.docx.
• Get familiar with your CEDR mediation right under Vinted Pro Guide 2.7 and Pro T&Cs clause 26. Community member Holly Waldron surfaced this. If you are banned as a Pro seller, submit the CEDR mediation form as an early move. See the community thoughts page.

Step 6. The £1,000 trading allowance

HMRC gives you £1,000 of trading income per tax year tax-free. If your total trading income across all platforms is below £1,000 in the tax year, you do not need to report it at all. Above that, you either deduct your actual expenses OR claim the flat £1,000 allowance, whichever gives you a smaller taxable profit. Most Vinted sellers who cross the £1,000 line find their actual expenses (Vinted commission + postage + acquisition costs) are more than the £1,000 allowance, so they claim actual expenses.

Short version: if you actually trade, register as a sole trader for free at gov.uk, wait for your UTR, convert your Vinted account to Pro with the UTR, keep a spreadsheet from day one, and file a self-assessment return by 31 January following the end of your first tax year. If you don't actually trade and Vinted has forced you toward Pro incorrectly, appeal the flag citing HMRC's own guidance rather than registering.

Nothing on this page is tax advice. If your situation is unusual (limited company, VAT threshold, multiple platforms), talk to an accountant. Many offer a free 30-minute call for new sole traders.

See also: Q23 (Why have I been banned for commercial selling on a Pro account?), Q30 (CEDR mediation), complaint templates.

30. CEDR mediation: the contractual right every Vinted Pro seller has (and Vinted isn't answering)

Every Vinted Pro account holder has a contractual right to CEDR mediation. It is written into Vinted's own Pro Guide (clause 2.7) and their Pro Terms & Conditions (clause 26). Vinted are consistently failing to complete the form when Pro sellers submit it, which is itself a breach of their own contract. This is one of the strongest legal levers a Pro seller has right now, and it's currently the most under-used.

Step 1. Find the two contract clauses so you can cite them

• Vinted Pro Guide, clause 2.7 - available at vinted.co.uk/pro-guide.
• Vinted Pro Terms & Conditions, clause 26 - available at vinted.co.uk/legal/pro-terms (login required in some cases).

Screenshot both. Save the URL and the date you accessed. If Vinted quietly amends the clauses later, your screenshot is the version that applied when you were a Pro seller.

Step 2. Download and fill in the CEDR mediation form

The Vinted-specific mediation scheme is on the CEDR website at cedr.com/mediation-services/schemes/vinted-mediation-scheme. Complete your section fully: what happened, when, what remedy you want (reinstatement of account, release of frozen balance, removal of the counterfeit or commercial-selling flag from your record). Attach evidence.

Step 3. Send the form to Vinted for their section

Email the completed form to legal@vinted.co.uk, Cc legal@vinted.com, privacysupport@vinted.co.uk and vinted@vinted.co.uk. Reference the Pro Guide clause 2.7 and Pro T&Cs clause 26 explicitly in the email body. Ask Vinted to complete their section within 14 days and return the form to CEDR.

Step 4. Record the non-response

Community reports from Pro sellers who have submitted the form to date show Vinted consistently failing to complete their section. The response, if any, comes from an automated sender name (e.g. "Yulia"). Record the send date, every follow-up, and every automated reply in the correspondence log.

Step 5. Escalate the breach of the contractual mediation right

Once Vinted has demonstrably failed to honour their own Pro Guide clause 2.7 and Pro T&Cs clause 26, that is a documented breach of the Pro contract. Use it in:

• Citizens Advice / Trading Standards complaint - the DMCC 2024 professional-diligence duty covers marketplaces that write contract clauses they refuse to honour.
• Retained Platform-to-Business Regulation (EU 2019/1150) - requires marketplaces to give business users a functioning internal dispute-resolution process and access to mediation. Vinted's non-response fails both.
• Letter Before Claim to Vinted's legal team - the failure to honour the mediation clause is a specific and easily-documented ground.

Why this is such a strong lever

Most other complaint routes ask "did Vinted make a mistake" — which Vinted can dispute. The CEDR mediation route asks "did Vinted honour a clause they wrote into their own contract" — which is a factual question with a documented answer. If they never complete the form, the breach is proven by their own inaction. Combined with the SAR (see Q13) and the correspondence log, this stacks the evidence base a solicitor needs to open a class-action review.

Short version: as a Pro seller, download the CEDR form, fill in your section, email it to Vinted's legal team citing Pro Guide 2.7 and Pro T&Cs clause 26, and use their non-response as documented evidence of a contractual breach in every subsequent complaint. This is the single most under-used lever Pro sellers currently have.

See also: Q23 (Why have I been banned for commercial selling on a Pro account?), Q29 (HMRC steps to go Pro), the correspondence log, the Letter Before Claim template.